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The Global Automotive Forum 2017

Innovation, Reform and Transformation

Chongqing Yuelai International Convention Center, Chongqing, China, June 7-8, 2017

Day 1: Wednesday , June 7, 2017

07:45-09:00

Participant registration

09:00-09:20

Felicity Hall

Welcome and opening remarks

09:20-10:45

Felicity Hall

Opening plenary session

Industry Landscape and Strategies in a Maturing Market

After the stimulus driven growth in 2016, the short-term outlook for the auto industry is uncertain. As growth moderates, competition intensifies, new technologies emerge and the regulatory environment changes, how are major companies responding to potential new opportunities and challenges? What key policy measures can be expected and how will China’s role in the global industry develop in the coming years?

  • Outlook for auto demand, supply, capacity, revenues and profits.
  • Role of technology in driving change.
  • How are auto companies adapting their strategies and operations as we transition to new market dynamics?

10:45-11:15

Tea Break/ Networking

11:15-12:30

A

Fabulous Hall A+B

Panel discussion

Made in China 2025: From Workshop of the World to Manufacturing Powerhouse

The main objective of the “Made in China 2025 Initiative” is to transform China from the world’s factory to world’s manufacturing powerhouse. The aim is to move from low value-added activities to medium- and high-end manufacturing operations, eliminating inefficient and outdated production capacity, and improving the capability for innovation, self-design and increasing brand independence. Germany’s “Industry 4.0 Strategy” provides a possible framework and direction for industrial upgrading and restructuring. Germany and China have agreed to strengthen cooperation in this area.

  • Key objectives of “Made in China 2025 Initiatives”.
  • Innovation and branding: How can China become more innovative and less dependent on foreign technology expertise?
  • Links to Germany’s “Industry 4.0 Strategy”.
  • Implications of “Made in China 2025 Initiative” on auto manufacturing. Chinese OEMs, global OEMs, auto component suppliers.

11:15-12:30

B

Fiesta A

Brainstorming

Auto Component Suppliers Perspective: Strategies for Profitable Growth in a Maturing Industry

Slowing production growth, overcapacity concerns and shrinking profits are all putting pressure on the auto component suppliers. Suppliers are also in an environment where they are still required to make significant investments in new technology to meet customer, competitive and regulatory requirements. Global players continue to dominate China’s auto component industry at Tier 1 level, where domestic players have struggled to gain a foothold. What are some of the major developments in this key sector of the auto industry?

  • Latest developments in OEM-Supplier dynamics.
  • The relationship between the OEMs and suppliers is being affected by price-squeezing and payment problems. What are potential solutions?
  • Investments in new innovation, new products and new processes.
  • Regional production clusters: key trends and outlook.

12:30-13:30

Lunch

13:30-14:45

A

Fabulous Hall A+B

Briefing

Green Technologies and New Energy Vehicles: Outlook, Opportunities and Challenges

New energy vehicles continue to form a key element of government policy in recent years, effectively supporting the surge in NEV demand in recent years, albeit from low base levels. What will characterize the next stage of evolution of the NEV market in China?

  • Review of current situation including demand development, key brands and models, technology evolution in battery, motor and electric control system and charging infrastructure development.
  • Future policy direction. The role of grants, subsidies and other incentives. Role of central and municipal level government.
  • Sustainability of NEV demand without subsidies.
  • Strategies of major players. When will foreign brands gain a foothold?

13:30-14:45

B

Fiesta A

Brainstorming

Helping Chinese Automobiles Go Global with Help of “Belt and Road” Initiative

In the last 2 years, Chinese auto brands have caught many eyes, but international institutions are always on the move. The “Belt and Road” initiative provides a great opportunity to pursue mutual economic prosperity. Today, projects related to the initiative have already achieved initial success, and their future remains bright. The question posed to the auto industry today is, how can Chinese auto brands take advantage of this opportunity to become a global automotive super power?

  • Discuss how the “Belt and Road” initiative provides opportunities for the Chinese auto industry.
  • Explore business strategies under new circumstances, focusing on the overseas development of Chinese auto companies.
  • Compare strategies and methods for cross culture management.
  • Expand market access and promote localized manufacturing in countries related to the “Belt and Road” initiative.
  • Focus on brand building strategies founded on quality, service, and corporate social responsibility.
  • Outline the process of Chinese brands transforming into global brands.

14:45-15:15

Tea Break/ Networking

15:15-16:45

Felicity Hall

Plenary session

EV New Champions: Reviving, Redefining and Reconstructing the Century-Old Automotive Industry and Generating Profound Changes.

The automotive industry is rapidly becoming more digitized as traditional firms partner with IT giants.

China appears to be the most vibrant auto market in this new era, with all kinds of car start-ups popping up. These start-ups not only have of diverse backgrounds and experiences, but they also have different understandings of, and perspectives towards the auto industry.

Where will the auto industry go? Who will lead the next wave? And who will survive the ups and downs in the market?

  • What innovations will these new EV trends bring to technology and business models?
  • The new EV industry will both compete and coexist with the traditional automotive industry.
  • Is trending toward EV a calculated risk or a spontaneous choice the auto industry?
  • Through superior technology and global teams, this new wave of EV start-ups can design and create quality products, but questions remain as to how these companies can achieve mass production capabilities.

16:45-17:15

Tea Break/ Networking

17:15-18:30

A

Fabulous Hall A+B

Panel discussion

Chinese Brands: Current Progress and Outlook

Despite considerable investment and government support during the last decade, domestic brands continue to struggle to gain a solid foothold in China’s passenger car market, with foreign brands accounting for around two thirds of all car sales. What are the main reasons for this disappointing progress? Additionally, what is the outlook for the Chinese passenger car market?

  • Review of progress and performance of major Chinese brands in China and international markets.
  • Main challenges and strategic options.
  • Future policy direction and support measures.
  • Joint venture brands: Are they helping or hindering the development of domestic brands?

17:15-18:30

B

Fiesta A

Panel discussion

Future of Auto Dealerships

In the past decade, there has been in massive increase in the number of auto dealerships in China. This increase has been accompanied by huge improvements in the quality of dealerships, and the nature and quality of services provided to customers. Dealers have been enjoying booming business and healthy profits. However, in recent years, slower growth, rising inventory and falling margins have been posing fresh challenges for dealers and relations between many OEMs and dealers have become strained.

  • What are some of the major developments, challenges and opportunities in the auto dealership sector?
  • How can OEM-Dealer level relations evolve and improve?
  • How are dealer groups adjusting their expansion strategies as the market matures and dealer profitability declines?
  • Adjusting dealer operations to reduce dependence on new car sales, exploiting opportunities in used car sales, after sales and service.
  • Can auto dealers find a new increasing-point through auto finance?
  • What can Chinese dealerships learn from their foreign counterparts?

18:30-20:00

Buffet Dinner

Day 2: Thursday, June 8, 2017

9:00-10:30

Felicity Hall

Plenary session

Next Generation Technology’s Impact on the Auto Industry

New technology will continue to drive change in the design, engineering and manufacturing of motor vehicles. New technology also plays a crucial role in meeting the challenges of reducing fuel consumption and emissions, improving safety and continuing to alleviate traffic and congestion. Rapid progress in areas such as navigation and connectivity is also resulting in major changes in the way cars interact with both the driver and environment. What is the likely pace of adoption of new technology in the auto industry, and how are OEMs, major suppliers and IT/software companies responding?

  • Car technology evolution: Current status and expected developments during the next five years.
  • Role of internet and big data.
  • Smart Cars and Smart Cities: latest thinking.
  • Key players: current and new emerging companies.
  • Challenges posed by regulations, ethics, and business models.

10:30-11:00

Tea Break/ Networking

11:00-12:15

A

Fabulous Hall A+B

Panel discussion

Auto Sales and Marketing: Strategies in an Era of Slower Growth

Slower growth and intense competition is putting even more pressure on OEMs and dealers to improve the effectiveness of their sales and marketing operations. It is becoming even more important to understand the changing market dynamics and consumer preferences. How are companies adapting to the new environment and formulating innovative and effective sales and marketing strategies?

  • Changing consumer dynamics: What are some of important changes in consumption habits and preferences? Key consumer segments and characteristics.
  • Major Innovations in auto sales and marketing: Global and China specific.
  • Role of Auto-finance.
  • In the new era of media and connectivity, what role can big data play in automotive marketing?
  • Regional strategies: Similarities and differences and key developments.

 

11:00-12:15

B

Fiesta A

Roundtable

Auto Design and Styling: Innovation & Inspiration

The role of external and internal design and styling continues to play a crucial role in defining a vehicle and the brand positioning. How do designers juggle the various priorities dictated by changing socio-economic, demographic, environmental and technological developments to come up with optimal designs?

  • Key design challenges in the coming five years. Perspectives from key regions.
  • Innovation, inspiration and bold design vs conservative or safe designs.
  • Progress made by Chinese brands. Key challenges. How do designers eliminate the risk of plagiarism?
  • Role of China in influencing global designs.

12:30-13:30

Lunch

13:30-14:45

Felicity Hall

Closing plenary session

Vision of Auto Industry in 2025: Opportunities, Challenges Ahead and the Way Forward

During the last fifteen years, China’s auto industry has evolved with its unique characteristics and industry structure. What will characterize the industry’s evolution during the next decade, and what will the industry structure look like in 2025. The aim of this final session will be to discuss and debate some of scenarios for industry evolution during the next decade from the perspectives of OEMs, policy makers, dealers and suppliers.

  • Policy evolution during the next decade.
  • How will China's “Medium and Long-Term Auto Industry Development Plan” reshape the future of the industry?
  • Scenarios for evolution of industry structure.
  • Strategies for sustainable development and profitable growth.

Documentary of GAF2016