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The Global Automotive Forum 2015

Mega Change: Reshaping an Industry

Chongqing Yuelai International Convention Center, June 9-10, 2015

Day 1Tuesday, June 9, 2015

08:00-08:45

Participant registration

08:45-09:45

Felicity Hall

Welcome and opening remarks

09:45-11:00

Felicity Hall

Opening plenary

Global Auto Industry: Key Developments, Outlook and Challenges

Global auto demand has risen impressively in the past five years, with China and North America being the main growth engines. Industry profitability has been fully recovered and balance sheets are healthy, but demand in several key regions remains weak. What can we expect in the next phase of evolution of the global auto industry and what would be implications for the key regions and especially China?

 

  • Global auto demand and supply outlook: How are the different regions positioned for growth?
  • Environment, regulations and technology: Key trends expected to impact the global auto industry during the next five years.
  • Changing competitive dynamics: How are US, European, Japanese automakers positioned?  Impact of recent currency moves.
  • Performance and role of major Chinese and other emerging market players in the global auto industry.
  • Implications of global level developments on China and China’s role in shaping developments in global auto industry.

11:00-11:30

Public Area

Tea Break/ Networking

11:30-12:45

A

Fabulous Hall A+B

Panel discussion

Role  of Auto Suppliers: Building Synergy with OEMs

Automotive suppliers are facing challenges on a global scale with consolidation, mergers and acquisitions becoming the norm. They are also increasingly holding much of the power in the OEM-supplier relationship. How can they integrate each other’s activities in order to achieve optimized output?

 

  • What key trends will characterize the evolution of the supplier sector?
  • Evolving relationship between OEMs and suppliers: Is there an integration mechanism between the two parties possible? How?
  • Are suppliers in China and India changing the global automotive landscape?

 

11:30-12:45

B

Fiesta A

Frontier outlook

Significance of One Belt and One Road to the Development Strategy of China’s Auto Companies

One Belt and One Road (OBAOR) is China's new global strategy. The OBAOR Initiative aims to construct an effective regional cooperation platform through bilateral and multilateral cooperation mechanism between China and the countries along the proposed route. It promotes practical cooperation in all fields, and works to build a community of shared interests, destiny and responsibility featuring mutual political trust, economic integration and cultural inclusiveness.

Once the One Belt and One Road vision is realized, it would create the most promising economic corridor, and benefit a population of 4.4 billion people or 63 percent of the global population, with a collective GDP of 2.1 trillion USD that accounts for 29 percent of the world’s GDP. As the initiator of the strategy, China is playing a leading role in the building process of OBAOR. The strategy will provide huge opportunities for the development of China's economic, especially the development of China's auto industry under the new economic norm. The strategic development direction of China's auto industry would be deeply influenced in future as well.

  • Overseas expansion by aligning to China’s OBAOR.
  • Repositioning Chinese brands with China's growing influence
  • Building One Belt and One Road regional industrial supply chain centers.

11:30-12:45

C

Fiesta B

GAF Talks

 

Share the innovative ideas, ignite the power of thinking, master the industry dynamics.

13:00-14:00

Lunch

14:00-15:15

A

Fabulous Hall A+B

Brainstorming

New Energy Vehicles: Impact of Lower Oil Price

 

New energy vehicles have been a major focus for the global auto industry during the last decade but current lower oil prices introduce new challenges. In China, the government policy has been supporting the development of New Energy Vehicles (NEVs). NEVs have the potential to eventually help reduce China’s dependence on oil and reduce its carbon emission. They also offer a huge opportunity for Chinese companies in developing competitive NEVs.

 

  • Current situation, technologies, infrastructure, related policies and competition as oil prices drop.
  • Future policy direction and the role of grants, subsidies and other incentives.
  • How are Chinese players positioned against global players?
  • How should central and municipal governments adapt their roles to promote the progress?

 

14:00-15:15

B

Fiesta A

Panel discussion

Auto Finance and Leasing

 

Auto financing and leasing are still at an early stage of development in China due to  regulatory hurdles and consumer tradition for cash transaction. However, changing consumer habit combines with deregulation may lead to a rapid increase in financing and leasing penetration and the potential is huge. Innovative financing and leasing packages will be crucial in supporting the next phase of auto demand growth.

 

  • Current situation and major developments in auto finance and leasing. Similarities and differences between practices in China, North America and Europe.
  • Key regulatory hurdles and timetable for reforms.
  • Role of automakers, dealerships, leasing companies and banks.

15:15-15:45

Public Area

Tea Break/ Networking

15:45-17:00

Felicity Hall

Plenary brainstorming

From Workshop of the World to Manufacturing Powerhouse

 

China has become the workshop of the world in automobile production and sales. However, China still depends on cutting edge manufacturing technology, systems and processes from the West and Japan/Korea. Foreign brands and technology continue to dominate China’s auto industry. China’s rise as an auto manufacturing center has not been accompanied by the emergence of globally competitive Chinese automakers.

 

One of the objectives of the 13th Five –Year Plan and the Made in China 2025  Initiatives to transform China from the world’s factory into a world manufacturing power. Industry 4.0 provides a possible framework and direction for industrial upgrading and restructuring. Germany and China have agreed to strengthen cooperation in developing Industry 4.0.

 

  • Are the objectives of the 13th Five–Year Plan and Made in China 2025 Initiative realistic? What are some of the key challenges?
  • Current situation and the future trend of manufacturing development in leading countries
  • Can China become less dependent on foreign technology expertise and become more innovative?
  • What are the impacts of Industrial Internet to industry upgrade?

 

17:00-17:30

Public Area

Tea Break/ Networking

17:30-18:45

A

Fabulous Hall A+B

Frontier outlook

Development Trends of Automotive Technology & Tomorrow's Smart Cars

 

New technology will continue to be the driving force behind the changes in automotive design, engineering and manufacturing. It will also play a key role in reducing fuel consumption and emissions, improving auto safety and alleviating traffic congestion. As a new trend of automotive technology, smart car technology has become a new driving force for the development of world automotive industry. The governments across the developed world have given priority to the development of their intelligent traffic system, and would like to incorporate the smart car technology into the system. What is the likely pace of adoption of new technology in the auto industry and how are OEMs and major suppliers responding?

 

  • What is the vision for global auto technology and the automotive industry?
  • Electrification and connectivity: possible scenarios, outlook, opportunities and challenges.
  • Vision for the smart car of the Future.
  • How smart cars will change the Future transportation industry?
  • Technology roadmap comparisons for major IT and auto companies.
  • Striving towards the perfect vision of zero fuel consumption, zero emissions, zero congestion and zero accidents, how to achieve the goal?

17:30-18:45

B

Fiesta A

Panel discussion

Aftermarket: Next Area of Growth for Dealers and Suppliers?

 

The aftermarket is a significant source of revenue and profit in developed markets for suppliers, dealers and independent service providers. In China, so far, suppliers continued to depend on OEMs for revenue and profit and new car sales have been the main source of revenues and profits for dealers. The declining demand growth on new cars and growing competition have driven down prices and profits on new car sales. But as the number of vehicles on the roads increases exponentially in China, it is creating significant opportunities in the aftermarket.

 

  • What are the key characteristics of the aftermarket globally and in China? How is this market expected to evolve?
  • What are some of key opportunities and challenges in the aftermarket for OEMs, suppliers, franchised dealers and independent service providers?
  • Aftermarket pricing-- implications for consumers and insurance companies.
  • Evolving relationship between new car sales, aftersales service and parts operations: how is the revenue and profit mix expected to change?
  • Implications on business model, investment, process and profit.

 

17:30-18:45

C

Fiesta B

Workshop

Focus on "Industry 4.0"

 

In order to realize Made-in-China 2025 Initiatives, it is important for China's industry experts to comprehensively appreciate information in association with Industry 4.0 in terms of background, implementation status, issues to resolve, solutions and prospects, it will be beneficial for virtually implementing Made-in-China 2025 Initiatives. Joining hands with Verlag Moderne Industrie of Germany, we organize this Workshop to provide a platform which German manufacturing experts could illustrate details of Industry 4.0, while allowing Chinese experts to exchange their ideas on this topic.

19:00-20:00

Buffet dinner

20:15-22:00

Networking salon

Day 2Wednesday , June 10, 2015

9:00-10:30

Felicity Hall

Plenary

Restructuring and Reshaping the Auto Industry

 

The financial crisis triggered some interesting restructuring and ownership changes in the North American auto industry. However, on the whole, the global industry structure remains relatively stable with few signs of disruption. The structure of China’s auto industry is known for its complexity in particular, the existence of a large number of joint ventures between global OEMs and China’s State Owned Enterprises (SOEs). Government policy and reform remain crucial in determining the pace of structural changes. How is the automotive industrial model expected to evolve, both globally and domestically?

 

  • What will be the key drivers of change and what will be the impact on key players?
  • Role of government policy and regulations.
  • Ownership structure in China’s auto industry: the future of joint ventures and scope for new modes of cooperation between Chinese and foreign companies.
  • Role of the internet and e-commerce in the development of an optimum industrial organization.
  • Restructuring and repositioning, winners and losers from the global and domestic perspective.

 

10:30-11:00

Public Area

Tea Break/ Networking

11:00-12:15

A

Fiesta A

Designer roundtable

Auto Design and Styling: Innovation & Inspiration

 

A successful design strategy needs to incorporate the changing socio-economic, demographic, environmental and technological developments while maintaining the brand’s heritage and positioning.  While technical specifications and performance are important, the role of external and internal design and styling continues to play a crucial role in defining a vehicle and its brand. How do designers juggle the various priorities to come up with winning designs? What are the similarities and differences in the approach adopted for China compared to global markets?

 

  • Key design challenges in the coming five years, perspectives from key regions.
  • Innovation, inspiration and bold design vs. conservative or safe designs. How do designers eliminate the risk of plagiarism?
  • Progress made by Chinese brands and key challenges.
  • Role of China in influencing global designs.

 

11:00-12:15

B

Fabulous Hall A+B

Debate

Consumer Insight: The Role of Big Data

 

Slowed market growth and intense competition demand yields for understanding of changing market dynamics, consumer preferences and regional differences. The role of detailed research and rigorous data analysis have never been more important as all companies now strive to formulate innovative sales and marketing strategies.

 

  • How do different OEMs define and deal with the issue of “Big Data”?
  • An insight into Chinese consumers: what are the important changes in consumption habits and preferences? Key regional differences?
  • Regional sales and marketing strategies: the role of detailed registration data and consumer research to fine-tune provincial and city-level strategies.
  • In the new era of media and connectivity, what role can Big Data play in automotive marketing? What are the challenges and opportunities in areas of data acquisition, processing, analysis and use in strategy formulation?
  • Implications on product and marketing strategies and innovation.

 

11:00-12:15

C

Fiesta B

Debate

Development of Commercial Vehicles in the Context of Industry 4.0

 

“Industry 4.0” is generating massive revolution in auto industry. Commercial vehicles are the main forces in independent development and innovation of China auto industry. Self-owned brands of commercial vehicles account for 85% of market shares. Meanwhile, the development of commercial vehicles is more influenced by government policies and national economy than passenger vehicles.

Internet Thinking has become the essential thinking approach in business, having a profound impact on the revolution of auto industry.

  • Technology innovation of commercial vehicles: The current situation and prospect of product life cycle, digitization of the entire manufacturing process and IT-based module integration.
  • Discussion on influences and guidance of policies on emission, conformity of production, oversize/overload and drop and pull transport. What are the potential problems of those policies?
  • The impact of demonstration, application and dissemination of new energy in commercial vehicles.
  • Consumer communication pattern and establishment of new consumer relationship.

12:30-13:30

Lunch

13:30-14:30

Felicity Hall

Plenary - Keynote Speech

14:30-16:00

Felicity Hall

Closing plenary

Globalization: Integrating China's Automotive Industry into the World

 

Global automakers already rely on China for a significant portion of their sales, production and profits but China’s unique ownership structure has required a special approach in integrating China into their global operations. Chinese players have been expanding overseas both through exports and acquisitions and also face some significant integration challenges.

 

  • Chinese automakers: overview of different strategies and approaches to overseas expansion and global integration; key opportunities and challenges.
  • Cooperation between Chinese and global players and inward and outward investment opportunities.
  • What are the inter-relationships between performance in the domestic market and performance outside China?
  • How should resources be divided between domestic and international operations?

Documentary of GAF2016