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Day 1Thursday, October 16, 2014

08:00-09:00

Participant registration

09:00-09:30

Welcome and opening remarks

09:30-10:45

 

Opening plenary

The Transformation of China's Automotive Industry

Along with the structural adjustment of the Chinese economy and the need for transformation, China's automotive industry has entered a critical period. To accelerate the process, the entire industry should make a concerted effort based on a common understanding of a number of key issues.

  • Guideline for the transformation.
  • Rebuilding enterprise relationships and improving supply chain efficiency (OEM’s, auto suppliers, etc.).
  • Regulatory and policy issues facing the industry.
  • Importance of green manufacturing, remanufacturing and energy conservation.
  • Adjustments to the China strategies of the global assemblers.
  • Addressing structural issues and overcapacity.

10:45-11:15

Break

11:15-12:30

A

Panel discussion

Rethinking “Going Global”

Going global is no longer a new topic. In the new economic and regulatory environment, the Chinese auto industry needs to re-think its strategy of going abroad.

  • How do Chinese automotive companies view their international expansion?
  • What challenges must they confront in their efforts to expand their markets and activities abroad?
  • What assets can they leverage?
  • What are the international strategies for Chinese companies?
  • How to develop brand recognition overseas.
  • Leveraging Sino-foreign JV relationships for global expansion.
  • Role of Cross Border M&A in closing China’s technology gap.

11:15-12:30

B

Brainstorming

Traditional Auto Industry is Being Buffeted by the Internet

The rapid development of the internet has greatly impacted the traditional manufacturing industry, and new companies like Tesla and Xiaomi have become hot industry topics. Tapping the user-oriented internet, enterprises are able to highlight their competitive advantages, and the development of networks represents new future possibilities for manufacturing companies, as well as new challenges and opportunities for each and every automotive enterprise.

  • How should automotive enterprises adjust their R&D and marketing budgets in the internet era?
  • Can companies calibrate the effectiveness of a marketing policy by its impact on consumers—not only arousing their interest but also facilitating transactions—as the use of big data-based internet marketing strategies have become a mainstream tactic?
  • As the internet has changed consumption patterns and traditional marketing and sales strategies, the era of automotive e-commerce is already upon us. Will auto e-businesses transform the industry’s traditional sales model? What problems must be solved? What are the prospects for the industry in this new era?
  • What impact will the internet and the mobile internet have on the auto industry?

11:15-12:30

C

Debate

China’s Commercial Vehicle Industry: Shift of Market Demand and Enterprise Innovation

Along with the adjustment of market structure, the rise of emerging markets and the emergence of new customers and demands, commercial vehicle enterprises are faced with new challenges and opportunities. Market demand has become the most important starting point of enterprise innovation.

  • Enterprises shall guide and create demand instead of just following and satisfying demand.
  • Enterprises shall bring continuous value add to customers through technical innovation and business model innovation.
  • New horizon for innovation brought by the rapid development of the internet.
  • How should commercial vehicle manufacturers expand globally?

12:30-13:30

Lunch

13:30-14:45

Plenary

Enterprise Competitiveness Enhancement

How to improve the management levels of Chinese auto manufacturers and suppliers, especially the SME’s, so that they can become global players.

  • Investment risk control
  • Improving the efficiency of resources allocation.
  • Investment in R&D.
  • IT based business process rebuilding.
  • Staff training.

14:45-15:15

Break

15:15-16:30

A

Debate

Auto Financing

In mature economies, auto loans and auto leasing are important financial tools that support auto sales. Yet, China’s auto industry has grown without having access to such tools until recently. Will auto loans and leasing play a greater role in the future development of China’s auto industry?

  • Leasing and finance as a competitive strategy.
  • China’s regulations that hamper financing activities.
  • Financing a leasing or loan portfolio.
  • Comparison to developed economies.

15:15-16:30

B

Brainstorming

Connectivity and self-driving cars

With the widespread use of social media, today’s consumers demand to be connected at all times—even, and most importantly, when they are in their cars. This phenomenon is changing the functionality of vehicles and bringing new types of players into the auto industry.

  • Marrying Silicon Valley with the auto industry.
  • Cooperation among assemblers, suppliers and service providers.
  • Integration of internet providers and manufacturers (Alibaba, Google etc.).

15:15-16:30

C

Brainstorming

The Transformation of China’s Auto Dealers

Auto dealers in China thrive on new car sales and highly profitable repair services. What opportunities and challenges do dealers face with the growing number of vehicles on the road, increased competition, the internet, and the establishment of more independent repair shop chains?

  • Relationship between e-commerce through the internet and the current sales channels.
  • Transformation from a “commodity economy” to a “customer economy” by applying big data technology.
  • Standardization of the used car market.

16:30-17:00

Break

17:00-18:00

Keynote Speech

18:15-19:45

Dinner

20:00-21:30

Cocktails by the lake (by invitation only)

Day 2Friday, October 17, 2014

9:00-10:30

 

Plenary

The Environment, Energy Conservation and New Energy Vehicles

The increasing numbers of vehicles on the road are straining China’s energy resources and its environment. Traffic clogs many city streets; the country’s air quality is deteriorating and China is dependent on imported oil. China’s auto industry must take a certain amount of responsibility for addressing these issues.

  • What is China’s energy policy and what should it be?
  • The wisdom and impact of CAFÉ standards on energy consumption.
  • Are the purchase and license plate restrictions that many cities in China are implementing the right way to go?
  • Are new energy vehicles the answer?
  • Effectiveness and cost of advanced emission control standards

10:30-11:00

Break

11:00-12:30

A

Designer Roundtable

New Angle and New Mentality in Auto Design

Cars are often referred to as a “differentiated commodity.” One tool that assemblers use to differentiate their cars from those of their competitors is auto design. In addition to traditional design techniques, the integration of the internet with today’s modern automobile is presenting new opportunities and challenges.

  • New horizon brought by female designers.
  • Relationship of auto design to the design of other luxury goods.
  • Designing the car for “connectivity.”
  • Mobilizing the new urban landscape – mass migration from the country to the city is bringing both challenge and opportunity for designers – and nowhere more than in mainland China.
  • How will design integrate the latest technology into the complicated architecture and emotional environment of a car?

11:00-12:30

B

Panel Discussion

Transformation Path of China’s Auto Suppliers

Local auto suppliers are price competitive and good at making mechanical parts, but lack electronics and module and system integration capabilities. With the increasing sophistication of the modern automobile, local suppliers need to obtain these capabilities if they are going to remain relevant.

  • Different ways of making investments.
  • Accelerated development of Auto Industrial Parks.
  • The management and technology gap between local and global suppliers: Is it closing?
  • How are local companies going about building their technological competence?
  • Are global suppliers adjusting their strategies towards China? If so, how?

11:00-12:30

C

Panel Discussion

Role of Capital Markets for the Growth of the Auto Industry

The auto industry is a capital intensive industry and many enterprises have accessed the capital markets to raise equity through an IPO or issuing bonds.  How are the capital markets supporting the growth of the industry with capital raising, M&A and international expansion?

  • Recent trends for auto companies in the capital markets.
  • Investors views on the auto industry.
  • How are capital markets supporting the expansion of the industry in China and globally?
  • How are listed companies growing with M&A?

12:30-13:30

Lunch

13:30-14:30

Keynote Speech

14:30-16:00

Closing Plenary

The Road Ahead for the Auto Industry

Imagination is the denial of conventional ideology, and usually heralds revolutionary innovation and transformation. This session aims to engender innovative thinking about the future patterns and trends of the industry.

  • How is 2015 shaping up?
  • Predictions for 2020?
  • Key challenges and opportunities.
  • Intelligent transportation systems.

Documentary of GAF2016